About Us
Avery & Co. is a literary visibility consultancy with offices in Vancouver, Canada and Lagos, Nigeria, a small, senior team helping authors connect their books with genuine readers, thoughtfully and for the long term.
Avery Collins, Founder & Literary Visibility Strategist
The Founder's Story
Avery Collins is the Founder & Literary Visibility Strategist at Avery & Co., a literary visibility consultancy she started in 2012 out of a simple, stubborn belief: that wonderful books deserve to be found. From her home in Vancouver, British Columbia, she has spent more than a decade quietly building a practice devoted to helping authors increase their visibility, cultivate authentic reader engagement, and create long-term success for their books.
Avery is a Christian, and her faith in God shapes the way she serves authors and runs her business. It is the reason honesty comes before optimism in every conversation, the reason readers are treated as people rather than targets, and the reason each author's story is met with genuine care. She earned her Bible College Certificate and continued her studies at Tyndale University, an education that shaped both her convictions and her understanding of what it means to steward another person's work with integrity.
Before founding Avery & Co., Avery spent years close to the heartbreak of watching brilliant books go quiet, not because they lacked merit, but because no one had built a thoughtful bridge between the book and its readers. Publishers moved on quickly. Marketing agencies sold noise. Authors were left to become promoters of the very work they'd rather be writing more of. In 2012, she set out to build the alternative.
Today, more than a decade later, Avery still works personally with every client alongside a small team she chose for their care as much as their skill. What began as a Vancouver practice now serves authors from two offices, Vancouver, Canada and Lagos, Nigeria, the latter established in 2017 to better support writers across Africa while continuing to serve clients internationally. Her passion has never wavered: helping great books reach the readers they deserve, one author at a time, one honest conversation at a time. It is quiet work. It is patient work. And in her view, it is a calling.
Our Mission
To connect deserving books with the readers they were written for, honestly, personally, and enduringly.
Our Vision
A publishing world where a book's visibility reflects its merit, not its marketing budget.
Professional Philosophy
We believe visibility work should feel like an extension of the book itself: considered, honest, and made with care. We don't chase algorithms, manufacture hype, or promise overnight results. We do the quiet, compounding work, clear positioning, genuine reader relationships, patient outreach, that gives good books long lives.
Mr. Oluwaseyi Bamigboye, Head of Nigeria Operations
Our Lagos Office
Avery & Co. established its Lagos, Nigeria office in 2017 to better support authors across Africa while continuing to serve clients internationally. The Nigerian branch operates by the same principles as our Vancouver practice, quiet, patient, reader-first, and gives us the local presence to work closely with a growing community of African writers and publishers.
Meet Our Head of Nigeria Operations
Head of Nigeria Operations
Leads Avery & Co.'s Lagos office, oversees regional author relationships, and directs literary visibility campaigns throughout Africa while maintaining the editorial standards and client experience Avery & Co. is known for.
What We Stand For
We tell authors the truth about timelines, effort, and likely outcomes, even when a rosier story would be easier to sell.
We approach readers the way we'd want to be approached: personally, respectfully, and only with books that genuinely fit.
Authors pour years into their books. The work of finding readers should be done with the same care.
We deliberately keep our client list small so every book receives real, sustained attention from real people.
Our Journey
Avery Collins founds Avery & Co. in Vancouver, British Columbia, with a single conviction: that wonderful books deserve to be found, and that visibility built with honesty and care would outlast every marketing trend.
The consultancy grows beyond a solo practice. Lisa Davis joins to lead reader engagement, followed by early hires in campaign craft and author support.
Mike Spenser and Daniel Keln round out the core team, and Avery & Co. establishes its Lagos, Nigeria office to better support authors across Africa while continuing to serve clients internationally. The client roster expands across fiction, nonfiction, and memoir, many arriving by referral, most staying across multiple books.
The firm formalises long-term retainer work as more authors ask us to walk with them from book to book rather than launch to launch.
From offices in Vancouver, Canada and Lagos, Nigeria, Avery & Co. is a small, senior team of specialists partnering with authors around the world. The promise hasn't changed since 2012: your book, our full attention, our honest counsel, our patient best.
Meet the Team
A senior team of specialists, each personally involved in the authors and books they serve.
Founder & Literary Visibility Strategist
Avery leads Avery & Co.'s vision, developing long-term visibility strategies for authors and overseeing every client campaign to ensure books reach the right readers. She works personally with each client, setting positioning, launch architecture, and the patient, multi-season roadmap that keeps a book alive well past publication week.
Head of Nigeria Operations
Leads Avery & Co.'s Lagos office, oversees regional author relationships, and directs literary visibility campaigns throughout Africa while maintaining the editorial standards and client experience Avery & Co. is known for.
Director of Author Success
Michael oversees author relationships, campaign performance, and long-term growth strategies, ensuring every client receives a personalized experience from the first conversation through every renewal.
Director of Reader Engagement
Lisa leads reader engagement initiatives across Amazon, Goodreads, and online reading communities, helping authors build lasting audiences through thoughtful outreach, discussion guides, and community rhythms that keep readers coming back for the next book.
Senior Book Marketing Specialist
Mike develops customized visibility strategies that increase discoverability and connect books with their ideal readers. He translates strategy into the practical work that moves a book: sharpened descriptions and metadata, category and keyword placement, promotional planning, and honest measurement of what's actually working.
Amazon Optimization Specialist
James optimizes Amazon listings, keywords, categories, metadata, and product pages to improve discoverability and conversions. His careful, evidence-led work quietly compounds long after a launch week ends.
Goodreads Community Manager
Sarah builds authentic engagement across Goodreads through reader discussions, groups, shelving strategies, and community outreach. She meets readers in the places they already gather and introduces books the way a well-read friend would.
Review Campaign Coordinator
Emily coordinates ethical review outreach campaigns, helping books gain meaningful reader feedback and social proof. Every reviewer she approaches is hand-researched, and every request is written with the respect our authors' work deserves.
Author Success Manager
Daniel works directly with authors throughout each campaign, providing guidance, updates, and ongoing support. He keeps timelines on track and makes sure nothing slips between conversations, from launch week check-ins to quiet quarterly reviews.
Client Success Manager
Olivia ensures every client enjoys a seamless experience from onboarding through campaign completion, maintaining exceptional service at every step and making sure each author feels genuinely looked after throughout their partnership with us.
Executive Assistant, Nigeria Operations
Nneoma supports the Lagos office by coordinating author communications, scheduling, campaign administration, and ensuring the smooth day-to-day operation of the Nigeria branch.
Operations & Project Manager
Rachel coordinates internal workflows, manages project timelines, and keeps every campaign running efficiently. She is the quiet infrastructure behind our promise that authors will always know what is happening with their book.