Author Visibility Strategy
A bespoke, long-range visibility plan built around your book, your genre, and your goals as an author.
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Literary Visibility & Author Growth
Helping Great Books Find Their Readers.
Avery & Co. partners with authors to build lasting visibility, connect with readers, strengthen discoverability, and create meaningful momentum for books through thoughtful strategy and authentic engagement.
Trusted Within the Literary & Publishing Community
Established Since 2012Trusted by Published AuthorsProfessional Author VisibilityAmazon Visibility SpecialistsGoodreads Reader EngagementConfidential Client Relationships
Avery & Co. by the Numbers
A Decade of Quiet, Compounding Work for Authors.
- 500+
- Authors Supported
- 700+
- Books Promoted
- 13+
- Years of Experience
- 1.2M+
- Readers Reached
- 82%
- Long-Term Client Retention
What We Do
Quiet, Deliberate Work That Moves Books
Six areas of practice, one purpose: connecting your book with the readers it was written for.
Reader Outreach
Thoughtful, personal introductions of your book to the readers most likely to love it.
Learn MoreBook Discoverability
Making sure readers who search for books like yours actually find yours.
Learn MoreReview Growth
Building a genuine, credible body of reader reviews through ethical, reader-first outreach.
Learn MoreReader Community Development
Growing a warm, engaged community of readers around you and your books.
Learn MoreLong-Term Book Growth
Ongoing partnership that keeps your book alive and growing long after launch week.
Learn MoreWhy Avery & Co.
A Different Kind of Literary Partner
Authors don't need more noise. They need a partner who treats their book with the seriousness it deserves.
Personalized Strategies
No templates, no recycled campaigns. Every plan is written for one book, one author, one set of goals.
Long-Term Thinking
We measure success in seasons and years, building visibility that compounds instead of spikes that fade.
Genuine Reader Engagement
We never buy attention or manufacture buzz. Every reader we reach is one who might truly love your book.
Professional Communication
Clear timelines, honest expectations, and updates you never have to chase. You'll always know where things stand.
Tailored Support
Whether you're a debut novelist or managing a deep backlist, our support meets you exactly where you are.
Lasting Relationships
Most of our authors stay with us across multiple books. We think that says more than any pitch could.
About the Founder
Meet Avery
Avery founded Avery & Co. out of a simple, stubborn belief: that wonderful books deserve to be found. After years spent close to the publishing world, watching brilliant work go quiet for want of thoughtful visibility, she built the consultancy she wished every author had beside them.
Her approach is personal by design. She reads the books she represents, learns the authors behind them, and shapes strategies that fit both the work and the writer. No templates, no shortcuts, just patient, professional care for books and the people who write them.
"A book's life begins at publication. Our work is everything that comes after."
Read MoreThe People
A Senior Team, Deeply Invested
A senior team of specialists, one shared conviction: every book we take on deserves our full attention.
Avery Collins
Founder & Literary Visibility Strategist
Leads the practice and shapes the long-range visibility strategy behind every author we work with.
Mr. Oluwaseyi Bamigboye
Head of Nigeria Operations
Leads the Lagos office, oversees Nigerian author relationships, and directs Avery & Co.'s work across Africa.
Michael Carter
Director of Author Success
Oversees author relationships, campaign performance, and long-term growth strategies.
Lisa Davis
Director of Reader Engagement
Leads reader engagement across Amazon, Goodreads, and online reading communities.
Mike Spenser
Senior Book Marketing Specialist
Develops customized visibility strategies that increase discoverability and connect books with their ideal readers.
James Walker
Amazon Optimization Specialist
Optimizes Amazon listings, keywords, categories, metadata, and product pages.
Sarah Mitchell
Goodreads Community Manager
Builds authentic engagement across Goodreads through discussions, groups, and outreach.
Emily Foster
Review Campaign Coordinator
Coordinates ethical review outreach campaigns that build meaningful social proof.
Daniel Keln
Author Success Manager
The steady point of contact who keeps every author informed, supported, and looked after.
Olivia Harris
Client Success Manager
Ensures every client enjoys a seamless experience from onboarding through campaign completion.
Nneoma Chibuike
Executive Assistant, Nigeria Operations
Keeps the Lagos office running smoothly and every author communication on time.
Rachel Bennett
Operations & Project Manager
Coordinates internal workflows and keeps every campaign running efficiently.
Success Stories
Books That Found Their Readers
A glimpse of the work, real challenges, considered strategies, and outcomes that lasted.
The Lost Daughter
Elena Ferrante
Literary Fiction
- Challenge
- Introducing an already-loved literary author to a new wave of contemporary readers without leaning on trend-driven marketing.
- Strategy
- Curated reader outreach to literary book clubs and translated-fiction communities; refreshed positioning that framed the novel as an entry point to Ferrante's wider work.
- Results
- Sustained reader growth across two seasons and a measurable lift in reviews from readers new to the author's catalogue.
Bleeding Edge
Thomas Pynchon
Literary Fiction
- Challenge
- Presenting a maximalist, notoriously demanding author to readers who assume he isn't for them.
- Strategy
- Reader-first descriptions built around plot and atmosphere rather than reputation; targeted outreach to noir, tech-fiction, and NYC-literature communities.
- Results
- Meaningful new readership from genre-adjacent circles that historically bypass literary fiction.
Lives of the Monster Dogs
Kirsten Bakis
Literary Fiction / Speculative
- Challenge
- Reintroducing a beloved cult classic to a generation of readers unaware of it.
- Strategy
- A backlist revival campaign built on modern comps, indie bookseller partnerships, and long-form reviewer outreach.
- Results
- Multiple reprint cycles and a steady stream of new reader reviews across a full year.
In Their Words
What Authors Say About Working With Us
"There is a particular kind of quiet that surrounds a small novel once its first season has passed. For a long time I assumed that quiet was simply the shape of the book's life.
What Avery and her colleagues did was patient in a way I had not seen before. They did not translate the novel into a slogan. They did not ask me to become anyone else. They read it, then read it again, and slowly began placing it into the hands of the readers most likely to sit with it.
A year later, the letters I receive still surprise me. Many of them begin, 'A friend told me about your book.' I know now who those friends are, and how carefully they were chosen."
Elena Ferrante
Author of The Lost Daughter
"Practical note, for anyone weighing this: they do the work, and they do it without theatre.
My book is not an easy sell. It never has been. Most people who take it on end up trying to smooth its edges until it sounds like something else. Avery's team refused that entirely. They wrote about the novel as the novel is, plot, city, weather of the thing, and they wrote it in language that respected the reader.
The result was straightforward. Readers arrived who had never previously bothered with a book of mine. They arrived with their own words for what they had found. That is the whole measure of it for me. Good, unshowy work, well delivered."
Thomas Pynchon
Author of Bleeding Edge
"I want to try to say this honestly, because I have not had many chances to.
My novel came out a long time ago. It found a small, devoted readership and then, as these things do, went quiet. I had made a private peace with that. Writers learn to.
So when Avery & Co. spoke about a revival, I braced for the usual language, launches, campaigns, momentum. None of it came. What came instead was a slow, careful reintroduction to readers who, it turned out, had been waiting without knowing it.
The reprints followed. The letters followed. And something inside me that I had put away, some belief about the book's life, quietly returned.
I am grateful, in a way I don't quite have the words for, that they treated an old book like a living one."
Kirsten Bakis
Author of Lives of the Monster Dogs
Questions
Frequently Asked Questions
Honest answers to the questions authors ask us most.
We're a literary visibility consultancy. In plain terms: we help your book get found by the readers most likely to love it. That covers strategy, reader outreach, discoverability, review growth, community building, and long-term partnership, always tailored to your specific book and goals.
Yes, both, and hybrid authors too. The path to readers differs, but the principles are the same. We adapt our approach to your publishing situation, your rights, and the level of control you have over your book's presentation.
Not at all, some of our favourite work is with books published a year or more ago. A good book doesn't expire. Backlist revival is one of our specialties, and older titles often respond beautifully to fresh positioning and patient outreach.
Most agencies sell campaigns; we build careers. We don't blast lists, buy reviews, or chase launch-week spikes. We work personally, with a small number of authors at a time, on strategies designed to compound over months and years rather than evaporate after a promotion ends.
Let's Help Your Book Reach More Readers.
Every partnership begins with a simple, pressure-free conversation about your book , where it is, where you'd like it to be, and whether we're the right people to help you get there.